Kendall Jenner Goes Sci-Fi in First Adidas Video Ad
Kendall Jenner is doing it her way.
It’s Sinatra meets sci-fi for the supermodel’s first-ever Adidas ad. In the third installment for the brand’s “ORIGINAL is never finished” campaign, Kendall stars alongside James Harden, 21 Savage, Playboi Carti and Young Thug.
The short film certainly lives up to the name of the product it’s designed to sell. We see Kendall in a glass capsule (major Fifth Element vibes) wearing barely there bottoms paired with her Adidas kicks, showing off her model bod. The scene is set against imagery of Botticelli’s Birth of Venus and DaVinci’s Vitruvian Man, making us wonder if this is an ad for shoes or a glimpse at what the apocalyptic future looks like. If it’s the latter, only sneakerheads survive.
To the back drop of Sinatra’s classic “My Way,” people zip around on go-carts in the desert, basket baller Harden floats in what looks like a pool of Gatorade and ice and there’s a blow-up Statue of Liberty that could’ve come straight out of Coachella. Plus, the gold-embellished blazers are giving us some serious fall wardrobe inspo. Kendall steals the show, of course, rocking some classic Adidas gear and surviving a torrential pitchfork downfall.
While the reality star is first pictured in a cropped white tee and matching Originals, she changes into a more athletic ensemble, sporting head-to-toe black decorated with those iconic Adidas stripes.
Back in May, the Keeping Up With The Kardashians star announced she’d be representing the brand as an ambassador on her Instagram.
“[O]fficially joining the adidas fam! @adidasoriginals,” she wrote.
It seems it takes a superstar to know a Superstar.